πŸ’° Tips for Marketing a Casino Game with Examples and Statistics | Udonis

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This makes it effective and cost-efficient. By doing that, you leverage established brands to make your casino game a hit. Poker players are motivated by making progress and wanting to master this game. You have probably noticed that most casino mobile game icons look pretty similar. This is particularly important for your ad copy. New casino mobile games are launched on a daily basis. Playstudios Inc. This Zynga Poker video ad focuses on one important aspect of playing poker β€” the art of bluffing. Instead of doing guesswork, you need to study what your competitors are doing and test everything. Top games from all other genres have ASL of 5 to 10 minutes. That was another key factor in their success. Designers might be convinced the design is perfect, but testing can show they were wrong. What do you think is the most challenging part of marketing a casino game? This makes winning a real possibility for users who are watching the ad β€” users can see themselves in those people. One of the best ways to become successful at marketing a casino game is by learning from leading casino game publishers. The first ad copy focuses on bluffing , which is a big part of poker β€” it challenges players to spot the biggest bluffs. Relying on your instincts is not a smart strategy when it comes to ASO. You can also notice the strategic use of all caps and emojis. Images of colorful slot machine reels, playing cards, and a general Las Vegas-esque vibe is prevalent. Another prominent feature of all Lucky Day video ads, including this one, is captions. After Playtika conquered the U. You can hear the slot machine and coins, which is triggering for casino players. Getting a lot of installs for your casino game is one thing, but the tricky part is getting users to keep playing. It has a direct influence on the revenue you earn from your casino game. Do sideways portraits of angry dudes screaming sound familiar? Average revenue per paying user is another crucial mobile game metric. However, there are micro-influencers you can team up with and make your game more attractive to users. When it comes to real-money gambling, you need to make sure your casino game is in line with all state and federal laws. An important aspect of social casino games is playing against friends or other users. The third ad copy speaks to the end goal of every poker player β€” to become a pro β€” and suggests Zynga Poker is the perfect way to practice and achieve that. The third example of a Zynga Poker video ad is all about mobile game influencer marketing. This is a powerful call to action since real money is at stake. This can be done by targeting lookalike audiences. There are actually different slot machines from famous Las Vegas Strip casinos in the game. Its most downloaded games are Pop! It is estimated that Playtika has more than 30 million active monthly users. Owens who specializes in the U. Want to put your casino game on the map? Pun intended. In this video ad, you can see their Fairy Bliss slot machine which is full of unicorns, magic mushrooms, shiny crowns, and of course, lots of coins. When it comes to casino games, players spend as much as 22 minutes per session! Back in , Caesars Interactive Entertainment bought Playtika for mindboggling 4. Facebook allows you to create up to different lookalike audiences, and you can exclude certain audiences. As it was mentioned before, this is a very competitive market. The casino mobile game market is crowded β€” it can be very lucrative and many developers want a piece of that cake.

Since this is a very competitive market, marketing a casino game can be very difficult. The key is to give the users the experience of being in one of those Las Vegas casinos β€” feeling that thrill without having to leave their home.

What Playtika does really well with its social casino games is incorporating those recognizable slot machine visuals, but making them unique and exciting.

Tweaking your game and optimizing the user acquisition strategy will improve user retention. For many casino players, casino game play casino games social aspect of casino games is very important β€” they want to play with friends or against other users. In the following section, I dissect ad examples from top casino games.

Put simply, this metric tells you how many monthly users play each day. As casino game play casino games might already assume, day 7 user retention is lower than day 1 retention for all game genres. However, it is recommended that you create more than one ad copy for your video ads.

It is even recommended that you consult an attorney with experience in this field. Since casino mobile games are oftentimes virtual slot machines Las Vegas is famous for, your creatives should reflect that.

Use those recognizable layouts of coin-operated slot machines and make it dynamic and exciting. Sound is also important for casino video ads. Finally, there are casino players that like all of the above β€” excitement, relaxation, as well as the social aspect of casino games.

It results in acquiring high LTV users that are more likely to spend in your game and become loyal players. Go ahead and make some changes and do some testing.

The second ad copy highlights the multiplayer feature of the game β€” poker players want to play against real users. Each ad copy is designed to draw user attention and make them excited about the game.

This video ad casino game play casino games all about creating excitement, and that is achieved by using several different techniques. One technique is using attention-grabbing keywords that speak to casino players.

Finding and acquiring high-quality casino game play casino games is an essential part of marketing a casino game and profiting from it. Casino game play casino games to Apptopia, Playstudios got more than 1.

Since Lucky Day is based on raffles, lotto, and scratch cards players, you can also see the gameplay in the ad β€” the person scratching the card on their phone.

Finally, the fifth casino game play casino games copy is all about attracting users with free rewards β€” chips are the most valued possession in poker games.

That type of data will allow you casino game play casino games come up with a winning formula for creatives that works every single time. Here are some actionable tips for marketing a casino game you can try right now! When it comes to the U. Casino games rule this metric.

Top-performing casino games convert 0. Retaining users after day 1 or day 7 is one thing, but retaining them after day 28 is a different beast. When marketing to this type of casino players, you need to highlight that your game is exciting and all about having fun.

For example, you might find that source using red, blue, and yellow color perform casino game play casino games. Marketing a casino game is all about data. Lucky Day has awarded its users with more than 3 million dollars in prizes.

In fact, there are even greater similarities amongst other mobile game genres. And that second video ads convert the most users. When writing an ad copy for your social casino game, focus on the most interesting and unique features of continue reading game.

The fourth ad copy is about offering advice from famous comedians who play poker and recommend this game. Choosing the right game title, keywords, and description is also essential. Well, stars slots play free, changing game mechanics only slightly can be enough for your game not to fall under the technical definition of gambling.

Here are the types of casino players you need to differentiate in order to target them successfully. This is a classic ad for poker casino games. Do you need any help?

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The final advice for casino game creatives is testing. There are even tools that can analyze the design, style, and colors of your icon and tell you how good it is according to the game genre. When possible, localize your creatives β€” that allows you to reach a worldwide audience. We have put together a guide that will show you the ins and outs of casino mobile game marketing. Put simply, lookalike audiences are audiences who are very likely to be interested in your casino mobile game because they resemble your existing user base. The purpose of the captions is to draw attention to the ad as well as create intrigue and excitement. Just like many other gamers, these casino players just want to pass the time and relieve the stress of their daily lives. The key is to identify users who have spent some money high LTV users and those with high engagement, i. Playtika is the 1 casino game developer , with over ,, installs! Another example is casino game titles.